ALEX

Revamped Pulse Media’s brand identity, designed a sleek new website, and created dynamic motion graphics for their digital campaigns, elevating their online presence.

ALEX

Revamped Pulse Media’s brand identity, designed a sleek new website, and created dynamic motion graphics for their digital campaigns, elevating their online presence.

Introduction

Introduction: From Noise to Signal

"It started with a personal pain point that quickly revealed a wider industry problem: the breathless pace of AI development."

The project was born from the need to conquer FOMO in an environment saturated with constant updates. The goal was not just to keep up with new models and papers, but to transform a broken information ecosystem into a genuine utility tool for professionals.

Year

2025

Duration

1 Weeks

Client

Studio

Type

UX UI | Branding | Vibe Coding

Challenges

The Problem: Defining the "Alex" Persona

During discovery, I realized that building another blog would only add to the noise; our user, 'Alex', needed pure signal.

We identified that the target user, a Technical PM ("Alex"), doesn't need "5 prompts to get rich" or generic marketing fluff. The challenge was to filter out that noise to deliver high-density technical updates (APIs, Technical Reports) that could be consumed in seconds on mobile, rejecting the idea of a standard news aggregator.

Solutions

The Solution: A Zero-Friction PWA Architecture

We built a minimalist, mobile-first tool powered by a robust Supabase architecture and a 'Tech Blue' aesthetic.

The technical execution combined rapid prototyping in V0.dev (React/Next.js) with a relational database in Supabase to enable dual-axis filtering (Tool + Category). The result is a PWA with no mandatory login that bridges complex SQL queries with a clean interface, ensuring speed and accessibility without page reloads.