The Problem: A Generation Trapped in Comparison
Facing a mental health crisis driven by social media.
Young people (12-25) are trapped in a toxic cycle of comparison against unrealistic, aspirational models. Mirror addresses this deep-rooted emotional dependence and anxiety by removing the "performance" culture that dominates current platforms to break the cycle of inadequacy.
Year
2025
Duration
1 Week Design Sprint
Client
Study
Type
UX UI | Branding
The Solution: An Antidote to Digital Noise
Mirror is a safe space designed for authentic connection.
Stripping away filters and the pressure to pose or rehearse. We built a community where spontaneity is rewarded, creating an environment where users can "show up as they are" and interact without shouting, destructive criticism, or the need for validation.
Brand Identity: Designed for Calm and Clarity
Built on a foundation of comfort.
The visual identity uses a "Mint Mirror" and "Charcoal" palette combined with the friendly Outfit Bold typeface to actively reduce digital anxiety. The design system ensures high legibility and scalability, using a conceptual mirror frame isotype to symbolize reflection and human connection without visual clutter.
Methodology: A 5-Day Design Sprint
move quickly from a concept to a validated solution.
We executed an intensive Design Sprint covering mapping, ideation, storyboard, and prototyping. This structured framework allowed us to define our target audience, brainstorm features using "How Might We" exercises, and build a realistic, user-centric prototype in just under a week.
Validation: Data-Driven Iterations
Testing with 13 users revealed a 100% success rate in messaging flows.
But identified specific friction points in the biometric onboarding process. Based on these quantitative metrics and heatmaps, we prioritized an immediate redesign of the registration steps and publish icons to ensure the interface is as intuitive as it is safe.
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