Introduction
An editorial piece for Cumpleaños (by Mamen Camacho & Luisa Carnés) that explores the solitude of women through the passage of time.
Designed for Madrid’s iconic Teatro Español, this dossier serves as a visual extension of the play. The project required a delicate sensitivity to translate the complex emotions of female aging and loneliness into a tangible graphic experience.
Year
2024
Duration
6 Weeks
Client
Teatro Español | Amor al teatro
Type
The Concept: Nature Morte and Solitude
The visual narrative is anchored in the concept of 'withered beauty,' reflecting the characters' journey through the years.
The challenge was to evoke the feeling of time passing without being literal. We focused on the metaphor of "nature morte" (still life)—finding beauty in decay and silence. The design needed to feel intimate, fragile, and deeply connected to the earth and memory.
The Solution: Flowers Pressed in Time
We integrated dried, pressed flowers into the layout to physically represent the weight of time on memory.
To execute this, I treated the dossier pages as if they were an old herbarium. Dried flowers appear crushed and pressed within the design itself, creating a texture that feels trapped between the pages. This visual device acts as a powerful metaphor for the protagonists: beautiful, preserved, yet marked by the solitude of their years.
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