Introduction
Creating a unified visual identity to connect the Municipal Museums network with the city and its citizens.
Year
2023
Duration
6 Weeks
Client
Ayuntamiento de Madrid
Type
Visual Design | Branding
Challenges
The challenge: an unknown network. The solution: a 360° strategy to boost awareness and fill the halls.
Madrid’s citizens were unaware of the museum network. The goal was to invite them to explore it.
Solutions
We integrated the campaign into their daily routine to foster a sense of belonging. The message was clear: this is your museum network.
We took to the streets with banners, posters, and Gran Vía displays, weaving the museums into the fabric of the city's routine.
View More.
One story down. Many more to discover.
